My Services
How I can Help
I support in-house marketing and communications teams with strategy and hands-on execution.
01
Strategic Communications
Advice, planning and execution. I work with in-house marketing and communications teams to shape strategies that reach target audiences and buying personas via the media and directly through owned channels.
- Audience and buying-persona mapping
- Owned-channel strategy across social, website and email
- Team structures, agency selection and budgeting
02
PR
Planning and execution to support business objectives, mapping plans to the product roadmap and corporate milestones — then running the programme day to day.
- Media message development, press releases and outreach
- Spokesperson preparation for journalist interviews
- Awards programmes, byline placement and measurement
03
Message Development and Spokesperson Preparation
Helping comms and marketing teams develop or fine-tune messaging for the media, then identifying and preparing the people who will deliver it.
- Message development and refinement for media
- Identifying subject matter experts as spokespeople
- Media training support
04
Content Strategy and Development
Developing a thought leadership content strategy that is authentic in today's era of AI-generated mediocrity — and writing the material to go with it.
- Research reports, including survey development
- Press releases, byline articles and social content
- Whitepapers, case studies and product collateral
05
Analyst Relations
I advise organisations on strategies for more effective analyst relations that improve rankings, report presence and influence buyer decision-making.
- Programme planning, analyst outreach and briefings
- Messaging guidance and report RFI management
- Promotion of winning assets
06
Client PR and Advocacy
Supporting comms and marketing teams to establish processes for successful client PR, case studies and references for analyst relations.
- Client outreach and information gathering
- Press releases and written case studies
- Scripts for video testimonials
Process
How we'll work together
1
Discovery
A working session on your business, audience and what’s getting in the way.
2
Plan
A comms plan and timeline, scoped to your stage and budget.
3
Delivery
Content, outreach and campaigns — built and run with you.
4
Review
Regular check-ins so the plan evolves with the business.