ABOUT ME
A Partner in Strategic Communications and Storytelling
I’m a senior PR and communications consultant with two decades’ experience working for B2B technology brands spanning regtech, cyber security, data analytics, cloud and fintech.
I work with firms at a critical juncture in their growth, when market reputation needs to catch up with product innovation.
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About Me
My Background
A senior PR and communications consultant with two decades’ experience across B2B technology sectors including cyber security, data analytics, cloud, RegTech and fintech. I help firms at a critical juncture in their growth, when market reputation needs to catch up with product innovation. I get under the hood to understand business objectives, then build or fine-tune the communications function, aligning KPIs to goals like raising company and stakeholder profiles, boosting credibility through client PR and advocacy, or validating product credentials through analyst relations and awards.
My approach is built on research-led thought leadership, original data and insight that doesn’t just generate a week of coverage, but becomes a backbone for PR, product marketing, sales enablement and analyst relations. That earned, tier-one press coverage does double duty, building trust with the journalists and buyers who matter and feeding what AI-driven search and LLMs draw on when answering their questions. If a brand isn’t showing up in the coverage AI is reading, it won’t show up in the answers AI is giving, so the same strategy that wins press and analyst attention is now central to AI search visibility.
Analyst relations is where credibility compounds. I help firms climb industry rankings and quadrants by building one-to-one relationships with key analysts and steering the message. Results that, over time, can directly influence client wins.
I’m as comfortable translating in-the-weeds detail into what senior decision-makers care about as I am pitching stories to journalists at top-tier business and trade publications. By fusing PR, analyst relations and content strategy I help to drive influence at every stage of the funnel, with consistent messaging across media, website, socials and analysts. A trusted advisor to the C-suite, I’ve guided senior stakeholders through communications for M&A, funding, financials and executive appointments. Strategic and hands-on, with experience in both in-house and agency environments.
Where I've worked
[Company 1] · [Company 2] · [Company 3] · [Company 4] · [Company 5] · [Company 6]
How I work
How I work
Three things that shape every engagement.
Message development
Building a narrative that attracts the attention of journalists, analysts, audiences.
Built for credibility
Positioning that holds up in a Gartner or Forrester conversation, not just a press release.
Strategic and hands-on
I advise on the plan, then write the press materials, bylines and reports myself.